I just heard that Sensory has won an award for “North American Voice User Interface Technology Innovation of the Year”… Hey that sounds really good, and boy do we deserve it! The BlueGenie Voice Interface is the best reviewed and most well received speech recognition product I’ve ever heard of!
The award is a product of a certain research company’s very detailed analysis. They do this research to make money selling it, so if you buy this company’s research, you can find out that Sensory won, and why Sensory won. Selling research is not the only way this company makes money; they are willing to sell me the right to announce that Sensory won an award from them.
For only $20,000 I can get the Basic Award Package. This lets me mention the award on my website, in a press release, and I even get to use the market research firm’s logo! Also I get 5 invites to the awards banquet, and an award plaque!
For $40,000, I get my ego stroked with a “Movers and Shakers” interview, plus everything from the basic package, PLUS additional seats at the awards banquet. If I want to pay $60,000, I also get a letter from the Chairman of the research firm congratulating me. Oh….and I get more award plaques.
This reminds me of the letters I get welcoming me into exclusive “Who’s Important” catalogs where I can get my name listed by paying $$. I don’t pay for those listings, and I’m not going to pay much for an award, either (yeah, I’d pay a little, but not more than a thousand dollars!).
Sensory’s money is better spent putting it back into research and development so we can continue making award winning products!