I think everybody in the speech industry must know about Motorola’s touchless control feature. Their ad campaign using comedian/actor TJ Miller has been a smashing success. Although their ads started off a bit racy (“touch each other not phones”), the switch to Miller introduced  the “lazy phone guy” (which appears to be a knock on Apple) and better  showcases key features and advantages of Moto X. The big advantage is in the low power speech activation technology that calls up Google Now without touching the phone!

The lazy phone campaign has ads for each of the device’s key features – Touchless Control, Quick Capture, Active Notifications, and the “Design It Yourself” concept. They are all entertaining, but it’s the touchless control that brings the most laughs. The first video went viral with over 15 million views, making it one of the most popular mobile phone ads ever.

The new touchless control ad is pretty funny with hundreds of thousands of views and growing!