Motorola, who just happens to be a Sensory customer, launched a suite of new phones including Moto X and three Droids – Maxx, Ultra, and Mini – all with this awesome feature called “touchless control.” The “touchless control” uses a technology to wake up the phone by voice from a low power state, so the phone is always on and listening. Sorta like TrulyHandsfree! It links into GoogleNow so you can control pretty much anything and access information without touching the phone.

• Moto launched an advertising campaign around the Lazy Phone Guy. These are my favorite ads ever, and the best of all these ads is the “no touching” Moto X phone. It’s already hit about 15M views!
• Just saw this AdAge article about the Lazy Phone gone viral and beating out iPhone at its new launch. Says the touch ad has hit about 20M!
• Even more impressive are the customer reviews for the “touchless control” technology. It’s one of the highest rated apps in the GooglePlay shop.